Turn Your Most Strategic Customers Into Your Most Reliable Growth Engine.

My CMO is a Fractional CMO practice built around Customer Programs — Customer Advisory Boards, executive engagement, reference and advocacy, and strategic-account marketing. Founded by Sara Melo-Pereira, whose programs have influenced more than $100M in retention, expansion, and advocacy-led revenue.
Book a Customer Programs Working Session
Every high-touch program is built from a governed list of the executives and accounts that matter most.
Every program we stand up is auditable to pipeline, retention, or expansion — not attendance or vanity metrics.
My CMO embeds as the founding leader of your Customer Programs function, builds it, hires the team, and hands it off.
Accountable to revenue.
Audience-first, not program-first.
Embedded, not advisory.

Founded and Led by Sara Melo-Pereira.

Sara Melo-Pereira is a Customer Programs and executive-engagement leader with 25+ years building the function at high-growth B2B companies. At iCIMS, she launched the 500+ member Product Pioneer advisory board and executive engagement programs that drove $8M in incremental revenue. At ADP, she built the Ambassador reference program (452 new references, $1.7M in referral opportunities), the 40-member executive advocacy group that accelerated $21M+ in closed business, and the flagship Meeting of the Minds conference at 1,800+ attendees.
100M+
500+
450+
1,800+
in customer-program-influenced pipeline, retention, and expansion.
members on the product advisory board.
new references unlocked through an ambassador program.
attendees at a flagship user conference.
Stand up the executive forum that feeds Product roadmap, closes deals, and retains your biggest accounts.
Our expert team is dedicated to analyzing your marketing strategies to pinpoint growth opportunities that align with your business goals.
The named executive map of your most strategic accounts and the portfolio of high-touch programs built to it — briefings, early access, co-marketing.
The pre- and post-sale journey audit, communication flows, and retention plays that keep your best customers inside the funnel.
User conferences, Executive engagement events, and targeted activations designed as customer-program stages — pipeline drivers, not line-item events.
Launch plans that land the product with existing customers first — because your advocacy engine is already here.
Reference, Advocacy & Speaker Bench
Customer Advisory Board Design & Management
Executive Customer Engagement
Customer Lifecycle & Retention Strategy
Event Strategy & Management
Go-to-Market for Launches & Expansion

Six services. Two tiers. One flagship niche.

Learn more
My CMO is built around the Customer Programs flagship. Events and Go-to-Market are how we power it — and how we meet buyers wherever they enter.

Three ways to engage — pick the fit for where you are.

FRACTIONAL CUSTOMER PROGRAMS LEADER Embedded as the founding leader of your Customer Programs function. Build the governed strategic-account map, design the program portfolio, stand up the CAB and reference infrastructure, hire the first two team members, codify the operating model, and hand off to a full-time successor. Typical engagement: 6–12 months, 2–4 days per week, CCO/CMO/Sales-leadership reporting line. FRACTIONAL CMO Senior marketing leadership across the full stack — Customer Programs, GTM, Events, Demand, Brand — for companies that need a CMO’s seat without a full-time hire. Includes the Customer Programs build, plus everything else. Typical engagement: 3–12 months, variable cadence. PROJECT ENGAGEMENTS Fixed-scope builds for teams that have most of the function but need a specific capability stood up fast: CAB Launch Sprint (90 days), Reference Program Build (60–90 days), Executive Engagement Program Design (60 days), User Conference Re-architecture (per event), GTM Plan (per launch).

Let’s turn your strategic customers into your growth engine.

Book a 30-minute working session. We’ll map your top-30 strategic accounts, look at the programs you’re running today, and identify the two moves that would unlock the most revenue this quarter. No slides.
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(855) 692-6625
sara@mycmo.net
Flanders, NJ
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